Resources
Guides
Practical UX advice for founders, designers, and freelancers — written from real audits, not textbooks.
Why Users Drop Off at Step 3 (And How to Diagnose Your Onboarding Flow)
Seventy percent of new signups make it through step 2. Then something happens at step 3 and they're gone. Here's how to diagnose whether it's a copy problem, a friction problem, or a broken moment — and what to fix first.
What 10 SaaS Onboarding Flows Get Wrong (And What to Do Instead)
Bad onboarding is rarely dramatic — a form that asks too much too soon, an empty state that explains nothing, an aha moment buried behind three setup steps. Here are the ten patterns we see most often and exactly what to do about each one.
Why Churn Is a UX Problem, Not a Product Problem
When users cancel, the post-mortem usually blames missing features or the wrong ICP. In most cases the real cause is simpler: users couldn't figure out how to get value from the right thing. Here's how to diagnose UX-driven churn and fix it before your next sprint.
How to Deliver a UX Audit to a Client (A Freelancer's Framework)
Good findings don't sell themselves. Here's the five-phase framework for turning a UX audit into a deliverable clients actually act on — from the scoping call to the follow-up that turns one project into ongoing work.